It’s been a long time since I’ve blogged about Wine 2.0, the term used to describe the intersection of wine and Web 2.0. But I guess it’s time for a gut check as Cork’d chairman Gary Vaynerchuk announces the gradual wind-down of the site after 4 years of operation.
Gary purchased Cork’d a couple years back and until last year really didn’t do too much different than the core social wine tasting note application that made the site unique when it launched. And that’s too bad as there are some interesting things that could have been done with the platform if it were more integrated with Wine Library. In the final analysis, it was probably too much work to filter the content to make it useful but I suspect it was the overall size of the active community that made this decision inevitable.
Users have time to export their content to other tasting notes sites such as CellarTracker or Adegga. And Gary is hinting at another wine related social site in his sign-off video below. RIP Cork’d.