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Next Wine 2.0 Chat March 8th

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It’s time to circle the virtual Wine 2.0 wagons for another monthly online chat relating to Web 2.0 and wine. This month it will be held this Thursday, March 8th at 7:00 pm EST/4:00 pm PST/12:00 am GMT (Fri.)/ 11:00 am AEST (Fri.). in the Campfire room generously provided by the folks at WineQ.

Like last month, we will ask each participant to post their question for the group in our Google Group sometime before Thursday (preferably as early in the week as possible so we have time to think about it). I’ll moderate and anyone who didn’t get in on the last chat will be put to the front of the queue with their question. Anyone with an interest in the intersection of Web 2.0 and wine is welcome but we do have limited space so please indicate your attendance by posting a comment here or in our Google Group.

My question will be more of a presentation of the meta-data scheme for the hReview wine tasting note plug-in I’m writing for WordPress. Pretty geeky stuff, but there are others who are more business model focused so I’m sure there will be some balance to the discussion. And maybe we can find out what’s behind the holding page at the Wine 2.0 site...

How to increase customer loyalty, part 2

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El Jefe, proprietor of Twisted Oak Winery and frequent Winecast commenter, has just posted a contest to write the back label of one of his wines. This is a great marketing idea similar to the Fortune Corkies I wrote about earlier in the month.

Basically, Twisted Oak is asking it’s customers to write the back label of the soon to be released white Rhone-style blend called %@#$! Customers have plenty of ideas to inspire their writing from past examples on the Twisted Oak blog. All entries must be received by March 16th and the winner will be announced March 19th and their back label will be printed on the back of the next release of %@#$! later this summer. Everyone entering the contest will receive a 20% off coupon for wine purchases and the winner will receive a full case of %@#$! with their custom label.

Like other promotions that invite customers to co-create the product, I think this one will be successful in spreading the word about Twisted Oak and get more people to try their wines. Current customers will tell their friends and this word-of-mouth will spread virally. All without expensive ads in Wine Spectator and the like. Very Wine 2.0, El Jefe.

A Successful Millennial Wine Publication

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After reading the coverage of the demise of Wine X in the blogosphere, I took a look at eBob (OK, I was going to start a thread titled, “Wine X is dead; does anyone care?”). I found there a thread on the subject and a discussion that mainly focused on how much Wine X sucked.

Whatever the cause of Wine X ceasing publication is really not that interesting to me anymore so I started to think about what a successful wine publication would look like targeted at Millennials. For one, it would be online and more like My Space or Facebook than Wine Spectator. The social aspects of sharing tasting notes and linking to friends and blogging about wine would be the main focus with perhaps a bit of eCommerce thrown in for convenience (and site monetization). In short, more about the wine experience than degrees brix and terroir.

Sounds like some Wine 2.0 opportunities to me. Talk amongst yourselves 😉

Another Wine 2.0 Chat Today

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It’s kind of late notice but I will be holding another online discussion about Wine 2.0 in about 2 hours. This time the service used will be Campfire and there is a limit to the number of participants so better show up early if you want to join us. This time I’ll pass the baton and have each person pose a question or comment to the group for discussion which should make it somewhat less confusing.

All the details are at our Google Groups page. I’ll post the transscripts there after the chat for future reference. I’ll let you know when the next chat will be held in a wrap-up post in the next couple days.

Update: The chat today was much more focused and easier to follow than earlier meetings. We will get together again on March 1st at 7:00 pm EST/4:00 pm PST/12:00 am GMT (Fri.)/ 11:00 am AEST (Fri.). The transcript has been posted to the Wine 2.0 Google Group. Thanks to all who participated.

Wine 2.0 To Achieve Critical Mass?

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So far I’ve been compared to Carnac The Magnificent regarding some of my predictions posted last night but a very interesting piece at ClickZ by Mark Kingdon caught my eye today and had me thinking I was on the right track with my first prediction:

“Niche Social Media Sites Achieve Critical Mass: I touched on this topic in my last column, but it’s worth revisiting as vertical (or special interest) social networking sites are getting traction. Senior citizens, pregnant mothers, pet owners, wine collectors, sports fanatics, and adventure travelers are all examples of passionate communities offering opportunities. Look for lots of merger and acquisition activity in this space in the coming year as companies try to build their communities — fast. Why? Any media property or entertainment company with a connected audience is quickly developing communities. People want to connect and they generate a lot of page views when they do.”

This statement had me thinking back to our Wine 2.0 chat in December where this very subject came up. Hmm, most interesting and I seem to be right in the middle of the action… cool 🙂