It is rare that you see mainstream critics write about so-called “industrial wines” and most unusual when they actually say good things about them. So I was surprised to see Wine Spectator critic Jim Laube blog about an $8 California Pinot Noir a couple weeks ago. Naturally I was curious to taste the wine myself and see how close my experience would be to Mr. Laube’s. The wine in question is from the Cecchetti Wine Company marketed under the RedTree brand. I picked it up on the end-cap at my local wine store for $5.50 on sale.
I am somewhat familiar with RedTree from their Zinfandel I tasted recently. You don’t often see Zin in the less than $10 range so when I see a new entrant I try it to see if they will be giving Ravenswood a run for their money in this price category. Sorry to report that the RedTree Zin didn’t live up to expectations with over ripe blackberry fruit overwhelmed by alcohol (listed at 14.5% ABV but likely over 15%). So how could their Pinot be anything other than a light generic red wine?
I’m not sure how they did it but the 2008 RedTree Pinot Noir is an unbelievable value at the less than $6 I paid for it on sale. Even at $12 this wine would give Mark West Pinot some serious competition. Darker than most Pinot, the wine smells like you would expect with strawberry and red cherry fruit with just a hint of the earthiness associated with Pinot. Red cherry and strawberry fruit flavors complete the package finishing with supple tannins. Surprisingly correct varietal character for a Central Valley wine.
Screw Cap closure
My buying advice is to pick up a bottle yourself and then get a case or two if you concur (my retailer had a mail-in rebate for case purchases). I don’t expect to see the same value in the next release but will definitely give it a try next year. In the meantime I’ll be buying some Petite Sirah to see if the Zin was a fluke or trend with heavier bodied reds. They also make a Cabernet, Chardonnay and Pinot Grigio.
Thanks for the tip, Jim; keep ’em coming.