As I’ve blogged here many times, I think wineries who are not involved in social media are missing something important. Not only is it less expensive than more traditional outreach, the results are often better from a brand and customer loyalty point of view. What social media gives you is that personal connection with the customer online, like you get in the tasting room.
So I’m going to talk about how wineries can take advantage of blogs, podcasts, wiki’s and social networks on my next trip to California later this month. Although there will be some slides involved, this will not be “death-by-Powerpoint” but an interactive talk in the vein of BarCamp. It’s open to anyone who whats to learn more about social media or who wants to share their learnings. I will prepare about 40 minutes of material and see what develops as we talk about this topic.
If you are interested in attending, just head over to my company wiki and add your name and winery or company. If you no hable wiki then just send me an email at acanmedia (at) gmail (dot) com and I’ll add you to the list.
The seminar will be held from 1:30 p.m. on Tuesday, April 29th at the Sonoma Wine Library in Healdsburg, CA. Here’s a map to the location. Special thanks to Patrick from Iridesse who arranged to get the room reserved and Josh from Pinotblogger for his advice.
Hope to see you there; so who’s with me?
I’ll be there of course.
Wine Country Video Media Website.
Going through the pains of setting up the site now. Going to involve 3d recreation from 3ds max and satellite imagery.
Goal: build a video library of every wineries.
Variety tastings, Blind Tastings and more.
Would love to participate in this meeting and very aware of the importance going forward.
Feel Free to email me,
Spencer
Hi Tim, would like to be there, but Spain is too far away on 29th April. Do hope you will publish more of it on your web. Good luck with the presentation. What goes for the Californian wineries, goes for the European wineries as well.
Emilio
Tim – I’d be there in a heartbeat, but am headed back to NYC the weekend before.
I would love to be there too if it wasn’t an ocean away. 🙂
It’s a topic that really interests me too and I would love that you posted more about it (is is going to be recorded?).
Cheers,
Hey Tim!
Great idea!
I am most interested in attending… if there is a possibility to do so virtually. As my friend Emilio points out we are a bit far away though just temporarily. I am heading over to NY and SFO to attend two US events on Spanish wines week 17 if you are around do not hesitate to let me know.
Proodevo is currently holding a Wine Marketing seminar on different locations in Spain. It is turning out to be quit successful among Spanish wineries which we are very happy about and your subject is one of the things we talk about at the seminar.
Cheers!
Tim, thanks for organizing this. As a newbie to this world, I look forward to being there, soaking up some knowledge and hopefully sharing a thing or two.
Josh: Thanks for signing up; your experience will be a great case study to talk about.
Emillio, Philip, Andre, Katarina: I will record the talk and release as a podcast. Perhaps I will also do an online seminar in May that you can participate in.
John: See you there and thanks for updating my winery blog list on the wiki.