One of the announcements at last month’s Macworld Expo was Apple TV Take 2, an update — rethinking really — of the unsuccessful media player released a year ago. Apple CEO Steve Jobs featured the new iTunes movie rental service as the killer new feature of this update but I think video podcasts will be the real winner here. That’s because for the first time it will be easy to consume this content on your TV and not the exclusive domain of the computer or ipod.
I think this development has profound implications on wine podcasters, particularly video podcasters like standard-bearer Gary Vaynerchuk of Wine Library TV. This is not lost on Mr. Vaynerchuk as he is putting up 5 Apple TV’s as prizes for a contest he is running right now (BTW, Gary, subscribed). And I fully expect the circulation of Wine Library TV to double as a result of the improvements to Apple TV.
This will provide the first platform for cross-over of niche content to a larger audience outside the digerati. I might even dust off my video podcasting skills and produce a Tony Bourdain influenced wine show if I can raise enough money to do it properly. Plenty of others in the growing Wine 2.0 movement will also jump on board and I expect to see another surge of interest in wine podcasting.
So if you have ever wanted to be on TV, now is the time to get started.