One of my blog subscriptions is to Hugh MacLeod’s personal blog, gapingvoid. If you don’t know Hugh, he’s the guy who is behind Stormhoek’s conversational marketing success. I interviewed him and Stormhoek principal Jason Korman last year.
Yesterday Hugh posted some thoughts on his blogging (or lack, thereof) that rang true with me:
Like Hugh, I’ve let the various demands of commerce get in the way of my blogging and podcasting here. So it’s back to basics with daily posts and more wine reviews. My bi-weekly podcast regime is also back in action, which will be maintained from here on. It’s easy to let this blog slide as it produces next to no income but it’s what the conversation triggers that produces the reward.
Winecast is back in business full-time… thanks once again, Hugh!
Jeff Cleveland says
I’ve been reading a lot lately about marketing vs. blogging and how much more important relationships are than anything else a company or enterprise could do. Interesting to think about and probably 100% true.