Speaking of wineries way ahead of the curve, the folks at Stormhoek have a very interesting campaign going on in the UK for Valentine’s Day. To promote their new labels featuring gapingvoid.com cartoonist Hugh MacLeod’s creations, they have taken him on the road to sign drawings, bottles, etc. This is nothing new, but the new marketing spin they are putting on the campaign are daily video podcasts featuring Hugh and Stormhoek customers in UK Tesco wine stores.
This campaign is simple, inexpensive and very effective to build their brand and make a human connection even on this side of the Atlantic. Stormhoek continues to set the bar for online wine marketing by not only using, but embracing, social media.
Check it out: