Last evening’s Wine 2.0 chat in Lingr was quite interesting and, to me at least, more productive than last month’s Second Life experience. Although we taxed the Lingr servers with almost 20 chatters at peak times, the venue worked well enough for us to better define what Wine 2.0 is all about. If you want to check out the discussion, the archive is available here.
Like a lot of technology geeks, I get easily distracted by the programming and site design of places like WineQ (very cool Ajax, guys), Cork’d (love the use of microformats), Vinorati (parlez-vous franÃƒÆ’Ã‚Â§ais?) or Scrugy (wow, every wine blog, forum, etc. in one place). But during the latest chat, Alan from the Ratcast and Crushpad made a couple points that are still banging around in my head today:
“I think user generated content will push its way into major pubs in 07 due to the demonstrated power of the communities we are growing online.”
“I love that you get wine filtered through cultural refernces from non-professionals who have a life outside of wine.”
So it’s not about the technology really, as El Jefe said during the chat, tech is the facilitator of more meaningful connections between consumers and producers. So if you boil Wine 2.0 down to it’s basics, it’s about communities of interest using the internet to share their passion for wine.
I’ll be rewriting the earlier minifesto over the holiday weekend to reflect these and other learnings from the session. Thanks to all who participated. Another meetup is planned for sometime in January, this time in Campfire. Details will be posted as they are finalized.