Fascinating piece from yesterday’s New York Times about Enologix, a company that markets chemical analysis of wine to predict it’s score (mostly calibrated to the palette of Robert Parker). While I see winemaking as a mixture of art and science, it is very interesting to see how competitive the upper-end of the wine industry is and how powerful a force critics like Parker and Wine Spectator’s Jim Laube are in determining what comes in the bottle. I guess this is the extreme counterpoint to terroir, as argued in the film, Mondovino.
Great to see your post from Australia. The truth is that the users of Enologix includes the terroirists; and I might add almost no global producers. What is really making wine people crazy is that Enologix legitimizes The Score-and that means that winemaking IS a bit a rule based enterprise, and probably not as much of an art form as winemaker salemen would have consumer believe.
Hi, Leo; thanks for finding my blog. I am fascinated by the intersection of wine and technology and would love to talk with you about your technology for the podcast or for background for a piece I am writing for jZepp right now. Let me know when you are back in Sonoma and if you would go on the record.