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Terry Theise

Terry Theise

Has The Time Come For $45 Box Wines?

by Tim Elliott on August 7, 2008

Tonight I finally opened a wine sample I received earlier this year… a 3L box of California Chardonnay. I’m not much of a box wine guy because most I’ve had are really nothing to write about. At best, they are clean, simple wines sold at low prices. And this sample is not plowing that much new ground as it succeeds as a nice $6 wine… but I’m looking for a great $12 wine like the ones I normally drink on weekdays.

Has the time come for a $45 box wine?

Something on the order of an Eric Solomon, Terry Theise or Cameron Hughes selection would do well with wine lovers and I’m hoping to see something like this in the future. The big problem will be one of consumer perception which makes this category a problem sell at much over $25 a box.

So I hope that some enterprising distributor or importer will package their better wines in 1 liter TeraPacks. It’s better for the environment and saves fuel in shipping, a rising problem these days.

Who’s going to innovate here?