Snooth

Yesterday, Tyler Colman posted an interesting bit of information on his blog that connected the dots in both my business and wine blogging worlds. Since much of what I do in my business is web-related, and search is the main way people find information online, I have been closely following the changes to Google’s search ranking algorithm. For those unaware of this move, Google has changed the way  web pages are ranked in its organic search to make so-called “content farms” rank lower in results. It’s somewhat of an arms race between search engines like Google and search engine optimization (SEO) ninjas who continuously work to optimize their clients’ organic search positions. And Google makes these changes on a regular basis so the search results are as optimized as possible for their users.

Tyler mused that this change might negatively affect the search position of Snooth, the online wine directory site. A quick visit to Compete produced the following chart comparing Snooth with competitors Wine-Searcher and WineZap. Although it’s early, it looks like both Snooth and Wine-Searcher took a hit of 34%-42% of their traffic respectively. WineZap, with significantly less traffic, is down about 14% from last month. It will be interesting to revisit this chart in a month or two and see if this trend continues but obviously it appears these directories have been directly affected from Google’s change.

What this means for wine bloggers is our content will be ranked higher in Google search results, particularly for wine reviews. I think this is great for those of us who produce “hand-crafted”, relevant content instead of just being a directory or aggregator.

via Dr Vino’s Wine blog

Disclosure: I am a WineZap and Snooth affiliate.

Update: As CellarTrackers’ Eric LeVine points out in the comments, seasonality is what is driving the Compete chart above. So we will not know until next month if anything has really happened with Snooth or the other sites from any of the changes to the Google algorithm. Below is the current Quantcast chart for Snooth which is inconclusive, as well. Stay tuned for another update in about a month.

How I Taste and Review Wines

by Tim Elliott on April 23, 2009

TEL AVIV, ISRAEL - MARCH 19:  Cabernet Sauvign...

Image by Getty Images via Daylife

I’ve been thinking these past weeks about how to post a number of reviews I have in my Evernote tasting log. After experimenting with different formats I think I have arrived at a good starting point that will be refined as I go through your feedback and by just posting reviews. Since wineries have sampled more than they ever have over the past few months, many of these reviews will be disclosed as such and this got me thinking about a more formal disclosure about how I taste and review wines.

When I started 4 and a half years ago I bought all my wines at retail. I still buy a fair amount today and these wines are not labeled after the retail price I paid. Since I live in a State that likes to tax and control the sale of alcohol to the extreme, your retail price will most likely be lower. All samples provided for review are labeled after the winery suggested retail price with the “/sample” tag. For the rare case of wines tasted in tasting rooms, wine events or trade tastings I will be using a new tag, “/tasting”, to denote that I have tasted under these conditions. I usually do not post these reviews as I will be tasting a number of wines in the, “sniff, taste, spit,” routine. Wines I especially like will be tasted twice before I make notes. Most of the notes posted here with this tag will be in more controlled winery tasting room or barrel cellar conditions.

I think these disclosures are important to the reader as it shows how long I have spent with each wine before writing down my impressions. For all samples and wines bought at retail this is typically over the course of 2-3 days, in controlled conditions with and without food. After tasting, the bottles are topped with inert gas to prevent oxidation. Notes written at tastings are 2-3 minute snapshots of wines which tends to favor the most concentrated and aromatic wines which is why I typically don’t post those reviews. Usually I pick up bottles of the wines I like at tastings to taste later at home. Unless I make it clear in the review none of the wines are tasted blind. As samples accumulate from the same varietal, I will do more blind tastings and indicate this in my notes.

Photo by Ryan Opaz
Photo by Ryan Opaz

There are a smattering of scales used on reviews here over the years. I used a 20 point scale (1-10 with half point increments) for a while before converting to the 100-point scale (using Robert Parker’s method). Over the past several months I have exclusively used a 5-star scale I proposed for bloggers some time ago and plan to continue to use this scale going forward. I really don’t like putting a numerical rating on wines but it does provide the reader with some context even if highly subjective. I will also start posting all reviews on Snooth and linking back to each review here to help readers find these wines.

Finally, I have no formal wine education other than reading books and tasting wines on a nearly daily basis since 1982. While Malcolm Gladwell’s 10,000 hour rule might suggest I have reached some sort of expert status in evaluating wine I, like other tasters, still have a lot to learn. My intention is to continue to taste as many wines as I can exploring new varieties and regions and share what I like here. It’s really as simple as that.

Let me know if you have any questions and check out my code of ethics and samples policy posted elsewhere on the site.

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