Humanitas

Live Blogging Twitter Taste Live 7: Humanitas

by Tim Elliott on November 21, 2008

It’s time for another Twitter Taste Live but this time all the proceeds go to charity. Humanitas takes the “Newman’s Own” philanthropic ethic to wine and founder Judd Wallenbrock has been giving back to charities in the communities his customers live in for 7 years now. His approach is simple: produce good wines for $20 and under, sell them direct to consumer and donate all the profits to charitable organizations. In recent months he has added very limited production, single vineyard wines that are a bit more expensive.

Longtime listeners will remember my interview with Judd back in Winecast 45 three years ago. His passion for the Humanitas vision has not changed since that interview and he is still a one-man operation. Like last weekend’s Twitter Taste Live 5, I will live blog the event for those who can’t attend or want to revisit the tasting later. 

Disclosure: I donate my time to help Humanitas with social media outreach.