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The Real Reason Wine Bloggers Are Not Relevant To Advertisers

The Real Reason Wine Bloggers Are Not Relevant To Advertisers

by Tim Elliott on June 6, 2012

Almost all of us don’t treat blogging as a business. And those few who do find building a community around a wine blog very, very difficult. Without hundreds of thousands of pageviews a month, advertising on blogs of any topic is not a viable business.

There are are a grand total of 46 real Wine Bloggers listed in the VOCUS media database, one of the largest and heaviest used media databases among publicists in the U.S. Of those, only 4 have a “readership” number attached to the entry, and all four are inaccurate representations of the monthly visitors to the blog.

Now, I know there are more than 46 wine bloggers in the U.S. I know that there are more than 4 that have a decent readership. What this lack of bloggers in the VOCUS Media Database tells me and what the inaccuracy of the readership numbers for those blogs tells me is this: PROFESSIONAL PUBLICISTS CARE VERY LITTLE ABOUT THE OVERWHELMING MAJORITY OF WINE BLOGGERS AND THEIR AUDIENCE.

Read more at: fermentation.typepad.com

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