The Real Reason Wine Bloggers Are Not Relevant To Advertisers

by Tim Elliott on June 6, 2012

Almost all of us don’t treat blogging as a business. And those few who do find building a community around a wine blog very, very difficult. Without hundreds of thousands of pageviews a month, advertising on blogs of any topic is not a viable business.

There are are a grand total of 46 real Wine Bloggers listed in the VOCUS media database, one of the largest and heaviest used media databases among publicists in the U.S. Of those, only 4 have a “readership” number attached to the entry, and all four are inaccurate representations of the monthly visitors to the blog.

Now, I know there are more than 46 wine bloggers in the U.S. I know that there are more than 4 that have a decent readership. What this lack of bloggers in the VOCUS Media Database tells me and what the inaccuracy of the readership numbers for those blogs tells me is this: PROFESSIONAL PUBLICISTS CARE VERY LITTLE ABOUT THE OVERWHELMING MAJORITY OF WINE BLOGGERS AND THEIR AUDIENCE.

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