Kendall-Jackson Humanizes Their Brand

by Tim Elliott on January 31, 2012

It’s rare when network TV and wine come together but when it does I take a look. I’m not a regular viewer of Undercover Boss but might be after this episode at Kendall-Jackson Wine Estates. New President Rick Tigner works at the bottom of this organization and learns a lot. And he does the right thing after these experiences.

K-J is a very savvy marketing organization and in one episode really humanizes the brand. I think they will sell a lot of wine this week as a result.


Rick Tigner, President of Kendall- Jackson Wine Estates, causes a shutdown when he struggles to maintain pace on a bottling line, and is shocked by comments made by a delivery driver.

Read more at: www.cbs.com

  • Neilesh Patel (Food Lover)

    I really like some of your posts…will bookmark your blog

Previous post:

Next post: