It’s rare when network TV and wine come together but when it does I take a look. I’m not a regular viewer of Undercover Boss but might be after this episode at Kendall-Jackson Wine Estates. New President Rick Tigner works at the bottom of this organization and learns a lot. And he does the right thing after these experiences.
K-J is a very savvy marketing organization and in one episode really humanizes the brand. I think they will sell a lot of wine this week as a result.