Kendall-Jackson Humanizes Their Brand

by Tim Elliott on January 31, 2012

It’s rare when network TV and wine come together but when it does I take a look. I’m not a regular viewer of Undercover Boss but might be after this episode at Kendall-Jackson Wine Estates. New President Rick Tigner works at the bottom of this organization and learns a lot. And he does the right thing after these experiences.

K-J is a very savvy marketing organization and in one episode really humanizes the brand. I think they will sell a lot of wine this week as a result.

Source: Cbs

Rick Tigner, President of Kendall- Jackson Wine Estates, causes a shutdown when he struggles to maintain pace on a bottling line, and is shocked by comments made by a delivery driver.

Post by Tim Elliott

Tim Elliott is a marketer, blogger and podcaster based in the Twin Cities. Since 2004 he has focused on the intersection between social media, mobile and wine. He has also written for Minneapolis City Pages, Vineyard & Winery Management Magazine and Honest Cooking.

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