My morning routine starts with visits to my various email accounts and concludes with a quick scan of my Winecast Gmail. If I have the time, I sometimes open my Google Reader to see what blog posts have come in overnight. This morning I stopped in my tracks at a post on Vinography which pointed to James Suckling’s announcement Mike D., of the hip hop group The Beastie Boys, would be a contributing blogger.
If this were early April I would have guessed Alder was playing some sort of a prank but this story is absolutely true. And if I put my marketing hat on for a moment, this move seems pretty astute as having a celebrity reviewer who is a Gen-X icon and still has street cred with Millennials will boost traffic to the site. But I’m not sure how the conversion to paying customers will play out (my gut says not so well).