No they don’t, according to a study referenced in yesterday’s post over at Vinography that is bound to ripple through the wine blogosphere in a rare meme-like fashion. And I have to agree with Alder’s key point that most mainstream wine consumers do not trust online sources as much as personal recommendations from friends and wine professionals or from established wine critics.
While I’d like to take a look at the source report to analyze their methodology, I don’t have a spare £1,300 handy for the privilege. All I know is that I make buying decisions based upon blogger reviews but it’s almost exclusively from bloggers I know and have tasted the same or similar wines before with over an extended period of time (like on Twitter Taste Live, at a large tasting or the Wine Blogger’s Conference). Since there are so many wine bloggers coming into the medium, I find it difficult to calibrate my palate to most so I can imagine the average consumer casting a wary eye on the lot of us.
Update: Robert and Ryan across the pond at Wine Conversation has taken a closer look at the study press release. This garnered some great comments including one by an author of the report in question. Good stuff.