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Best Wine Blog Posts for January 1st through January 11th

By Tim on Jan 11, 2009 in Blog Links, Events

Best of the wine blogosphere for January 1st through January 11th:

Dylan | Jan 13, 2009 | Reply

In regards, to the WII's lowering prices is NOT The Path To Profits; this makes perfect sense especially for the long term. Any brand that starts to cut their prices lowers its perceived value in the market place. Once the market economy stabilizes, they will find they have trouble as a brand returning the price to its original level without further consumer back lash, now stuck at their lower price point. That is why it's crucial to pin-point strategy on where to cut-back before effecting the actual product price.
winecast | Jan 17, 2009 | Reply

Yes, or you could sell into new markets temporarily where you have not yet established your perceived value. Thanks for the comment, Dylan.