Best Wine Blog Posts for January 1st through January 11th
By Tim on Jan 11, 2009 in Blog Links, Events
Best of the wine blogosphere for January 1st through January 11th:
- A look at Naked Wines
- Facebook, social networking for wineries and a new use for a winery blog
- 2003 Smith Madrone Cabernet Sauvignon, Spring Mountain District, Napa
- Will the tanking economy help speed the transition away from print toward social media?
- The Travesty of Wine and Social Class in America
- Can you make money on twitter from wine with breakfast?
- 25 Great Bargains of 2008
- Taking Naked Wine Tasting Outside the Box
- Data Indicates Lowering Prices Is NOT The Path To Profits
- News, Notes & Dusty Bottle Items
- 50 Great Wines of 2008
- Wine predictions for 2009
- The 2009 Wine Book Club
Dylan | Jan 13, 2009 | Reply
In regards, to the WII's lowering prices is NOT The Path To Profits; this makes perfect sense especially for the long term. Any brand that starts to cut their prices lowers its perceived value in the market place. Once the market economy stabilizes, they will find they have trouble as a brand returning the price to its original level without further consumer back lash, now stuck at their lower price point. That is why it's crucial to pin-point strategy on where to cut-back before effecting the actual product price.
winecast | Jan 17, 2009 | Reply
Yes, or you could sell into new markets temporarily where you have not yet established your perceived value. Thanks for the comment, Dylan.