The French Government Just Doesn’t Get Wine Marketing

by Tim on 1/8/2009

[youtube]http://www.youtube.com/watch?v=dwZE7TiMM7o[/youtube]

More about Le Beast at my company blog.

Bookmark and Share

{ 1 comment… read it below or add one }

Dylan January 13, 2009 at 6:00 am

This character is very similar to Triumph the Comic Insult Dog all the way down to the voice (if Triumph were French). I saw some of the videos and think they are fun to watch.

One point I'd like to make is the distinction between a viral marketing campaign and going viral. There is no such thing as a viral marketing campaign. There are Marketing campaigns that use Social Media, Direct Mail, Ambient, Video, etc. However, viral is a result. Viral is what happens if the content is engaging enough to be spread on it's own among the intended audience. A campaign can never promise that it will be viral in effect, they can only promise the strategy and tactics they will use in that attempt.

Reply

Leave a Comment

Previous post:

Next post: