The French Government Just Doesn’t Get Wine Marketing

by Tim Elliott on January 8, 2009

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More about Le Beast at my company blog.

  • http://www.ourwinestory.com Dylan

    This character is very similar to Triumph the Comic Insult Dog all the way down to the voice (if Triumph were French). I saw some of the videos and think they are fun to watch.

    One point I'd like to make is the distinction between a viral marketing campaign and going viral. There is no such thing as a viral marketing campaign. There are Marketing campaigns that use Social Media, Direct Mail, Ambient, Video, etc. However, viral is a result. Viral is what happens if the content is engaging enough to be spread on it's own among the intended audience. A campaign can never promise that it will be viral in effect, they can only promise the strategy and tactics they will use in that attempt.

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