Comments on: Black Sheep Finds, “Hocus Pocus”, Syrah 2006 http://winecast.net/2008/12/31/black-sheep-finds-hocus-pocus-syrah-2006/ A wine podcast and blog Mon, 01 Mar 2010 15:49:59 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: winecast http://winecast.net/2008/12/31/black-sheep-finds-hocus-pocus-syrah-2006/comment-page-1/#comment-57310 winecast Sat, 03 Jan 2009 05:17:41 +0000 http://winecast.net/?p=986#comment-57310 Interesting story, Amy... thanks for passing it on. Whatever the path, the brand and wine in the bottle work for you so I'd keep going in the same direction. Looking forward to trying your other wines soon. Interesting story, Amy… thanks for passing it on. Whatever the path, the brand and wine in the bottle work for you so I'd keep going in the same direction. Looking forward to trying your other wines soon.

]]> By: Amy Christine http://winecast.net/2008/12/31/black-sheep-finds-hocus-pocus-syrah-2006/comment-page-1/#comment-57304 Amy Christine Sat, 03 Jan 2009 01:20:05 +0000 http://winecast.net/?p=986#comment-57304 Hi Tim, Oddly, believe it or not we aren't into critter wines at all either ! Don't know how we ended up with this label, but it just seems to suit the wine. It wasn't a marketing strategy at all - I mean in all honestly Peter and I just knew we wanted to make a wine our friends could afford to drink and had little thought about label design. Michael Kurtz from Heroist (and husband to Maggie Harrison of Lillian winery) designed the label - we gave him zero input. Funny how these things happen, but we've had tremendous response to the label, and who knows why??! If only we'd come up with the "Hocus Pocus Shake" we'd be millionaires, oh well, next time. Thanks for the write up :) AMY from HoPo Hi Tim, Oddly, believe it or not we aren't into critter wines at all either ! Don't know how we ended up with this label, but it just seems to suit the wine. It wasn't a marketing strategy at all – I mean in all honestly Peter and I just knew we wanted to make a wine our friends could afford to drink and had little thought about label design. Michael Kurtz from Heroist (and husband to Maggie Harrison of Lillian winery) designed the label – we gave him zero input. Funny how these things happen, but we've had tremendous response to the label, and who knows why??! If only we'd come up with the "Hocus Pocus Shake" we'd be millionaires, oh well, next time. Thanks for the write up :) AMY from HoPo

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