NÃ©gociant Cameron Hughes has made a name for himself selecting and sometimes blending wines that drink like twice or sometimes three times their asking price. Using direct to consumer marketing on his website and distribution through warehouse retailers like Costco and Sam’s Club, Hughes effectively disintermediates the 3-tier wine distribution system here in the U.S. This means he can make money selling $10-20 wines that he sources from some of the top producers around the world.
This past Saturday I presented three of his wines as part of Twitter Taste Live 5. All the wines were provided by Cameron Hughes as samples but I was very impressed with each wine which I will review over the next few weeks here. But the most impressive wine was a new release today, Lot 93, a 2004 Tempranillo from Spain’s Rioja region.
When I opened this wine Saturday, the brand on the cork indicated the producer is Bodegas Covila. On my visit to the region last year, I was struck by how every winery seemed to age their wines as “shiners” or unlabeled, selling the wine when it was “ready to drink.” This old school philosophy makes many wines from Spain tremendous values and provides stock for folks like Cameron Hughes to buy and label for his customers. The result is one of the best values I’ve ever seen as this could easily sell for $50-60 a bottle.
Cameron Hughes, “Lot 93”, Tempranillo, Rioja 2004 ($21/sample) – Dark ruby in color with black cherry, cassis, fennel, cocoa and vanilla aromas. Sleek and concentrated black cherry & dark currant fruit with some black pepper and a touch of earth finishing long with firm, but surprisingly well integrated, tannins. A well structured wine that will age for another 5-8 years. The most extreme value I’ve tasted yet from this nÃ©gociant. Highly recommended.
Natural cork closure