Comments on: Rodney Strong, Rockaway Cabernet Sauvignon 2005

By: GoargoPaf

GoargoPaf — Tue, 15 Dec 2009 02:57:57 +0000

Hi Everybody – This is a great place

Just registered and wanted to say hello.

By: Blogging and ethics | Caveman Wines

Blogging and ethics | Caveman Wines — Wed, 27 Aug 2008 22:15:24 +0000

[...] Addendum (8/27 3:14pm): More info on the debate can be found on Steve Heimoff’s Blog and Tim Elliott’s Winecast. [...]

By: Tim

Tim — Wed, 27 Aug 2008 18:31:30 +0000

Dylan: I agree that sampling bloggers is something more wineries should consider as they launch new brands or release wines. Thanks for your comment!

By: The Winery Web Site Report

The Winery Web Site Report — Sun, 24 Aug 2008 18:56:26 +0000

Lazy Sunday: Promoting Your Wine Via Wine Bloggers…

Rodney Strong’s Rockaway label has given samples of its 2005 Rockaway Cabernet Sauvignon to a select group of bloggers in advance of its general release on September 1st (and more importantly, in advance of release to traditional media reviewers like …

By: Dylan Klymenko

Dylan Klymenko — Sun, 24 Aug 2008 01:14:06 +0000

We’ve been in talks about doing the same for our future launch of Captûre Wines. I work at Tin Cross Vineyards, which is also from the Alexander Valley region, except 2,000 feet higher on Pine Mountain.

This is marketing method of sampling directly to bloggers before anyone else is becoming more and more popular with companies in every line of industry, not just wine.

I know of a fellow marketing friend from college who works specifically in the blogger community for clients. She helps get their message out by being completely transparent and offering a sample of the product. Her most recent client was a stain remover. The blogger she sent it to loved it so much, she created a video on her own and showed just how well it worked. All of this achieved just through a simple, “would you like to try this before anyone else?” The only catch for this method is that it’s not for wary clients. If the product isn’t good enough, comments can be harsh and have a crippling effect often spreading faster than good news.

Overall, I think it’s great this is catching on with wine and hope our final decision involves much the same.

By: Tim

Tim — Sat, 23 Aug 2008 23:21:00 +0000

I sampled this un-decanted over 3 days. The review is a composite of my experience with the wine. I usually keep the tannin comments from my first day as most people tend to drink these right from the bottle (in stems, of course).

Thanks for stopping by and your review was great, too.

By: 1WineDude

1WineDude — Sat, 23 Aug 2008 20:33:25 +0000

Great review. I found it a bit more accessible, but then I decanted the hell out of it beforehand. No doubt this sucker has got some serious oomph behind it!