I get a lot of press releases but don’t often publish them here as I don’t usually find an angle to blog about. But a release this morning by the Center for Wine Origins and Office of Champagne caught my eye for it’s use of a YouTube video:
As a longtime wine lover, I agree with the objectives of this group in protecting their place names but I wonder if the average American consumer really would understand the group’s message. Would consumers buy less Andre or Korbel if those producers were forced to remove the word “champagne” from their labels? Are consumers of American “sherry” or “port” really looking for the real deal from Spain or Portugal?
I doubt it.
Back when American producers were using European place names to label their wine blends there was a clear point of difference between a Napa Valley “burgundy” and Pinot Noir from the French region. Now there is less difference in the bottle outside of a handful of the finest vineyards.
So is this distinction still relevant in today’s market or is it just semantics?