As I’ve blogged here many times, I think wineries who are not involved in social media are missing something important. Not only is it less expensive than more traditional outreach, the results are often better from a brand and customer loyalty point of view. What social media gives you is that personal connection with the customer online, like you get in the tasting room.
So I’m going to talk about how wineries can take advantage of blogs, podcasts, wiki’s and social networks on my next trip to California later this month. Although there will be some slides involved, this will not be “death-by-Powerpoint” but an interactive talk in the vein of BarCamp. It’s open to anyone who whats to learn more about social media or who wants to share their learnings. I will prepare about 40 minutes of material and see what develops as we talk about this topic.
If you are interested in attending, just head over to my company wiki and add your name and winery or company. If you no hable wiki then just send me an email at acanmedia (at) gmail (dot) com and I’ll add you to the list.
The seminar will be held from 1:30 p.m. on Tuesday, April 29th at the Sonoma Wine Library in Healdsburg, CA. Here’s a map to the location. Special thanks to Patrick from Iridesse who arranged to get the room reserved and Josh from Pinotblogger for his advice.
Hope to see you there; so who’s with me?