http://winecast.net/2008/03/18/imagine-theres-no-scores/ A wine podcast and blog Wed, 03 Dec 2008 21:59:38 +0000 http://wordpress.org/?v=2.6.3 http://winecast.net/2008/03/18/imagine-theres-no-scores/#comment-56425 Marco Wed, 19 Mar 2008 15:45:23 +0000 http://winecast.net/2008/03/18/imagine-theres-no-scores/#comment-56425 Good analogy Tim. I wonder if there is any research out there indicating the percentage of consumers who purchase wine at retail stores (say within the $11 to $19 price range) that actually pay attention and make purchasing decisions based on the 100-point based scores by either previously researching them on their own or reading the shelf-talker. I'm guessing that the percentage is very low, but that's just a guess. Any idea? Good analogy Tim. I wonder if there is any research out there indicating the percentage of consumers who purchase wine at retail stores (say within the $11 to $19 price range) that actually pay attention and make purchasing decisions based on the 100-point based scores by either previously researching them on their own or reading the shelf-talker. I’m guessing that the percentage is very low, but that’s just a guess. Any idea?

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