Why do I match fish with a rich red wine when all the experts might suggest something lighter?
Because I like it.
This is at the core of a post over at Vinography about wine and food matching. Alder makes a compelling argument that wine and food matching is a “scam” to sell more, and presumably higher priced, wine perpetuated by restaurants and other wine wonks. And while I think there is some common sense to matching food and wine, I agree that much of the advice on the street is bunk. Drink what you like with whatever food you want.
Kudos to Alder for another provocative and educational post. This underscores the unique value of wine blogs as I don’t think we’d see an article like this in Wine Spectator or Decanter.