Instead of choosing a wine region, varietal or constraining the number of words in our reviews, Joel has asked us to choose a wine that we like to unwind with and write about it. In sub-zero Minnesota, that will likely be a hearty Cali Syrah or my sentimental favorite, Zinfandel. Check back on March 5th to see which was chosen.
Archives for February 2008
I’m researching a post about Stormhoek and I came across this podcast with Jason Korman I had not yet heard. During this discussion Jason asserts that terroir applies to all wines wherever they are produced making terroir, “…a meaningless argument…” from a marketing standpoint.
On one hand, I agree with Jason that terroir is too often the de-facto marketing strategy for too many wineries. On the other, I’ve tasted different blocks of the same vineyard and found each wine quite different. So there’s something to this notion of terroir.
But the real learning from this podcast is that those of us who write about wine are too often obscuring the true enjoyment of the beverage with jargon and a learning curve that most people will not invest the time to learn. Perhaps that’s really at the center of the argument that most wine blogs are boring.
So I’m going to make an effort to change the way I talk about wine here and on my podcast to make the content easier to understand for the non wine geek.
I’m also hoping to tell the real story of what happened at Stormhoek in coming days.
“Great, just what we need, yet another social network,” I expect to hear from some but hear me out first.
Unlike Facebook, the OpenWine Consortium is narrowly focused on the wine industry and seems to be initially interested in bringing together Wine 2.0 developers and wine industry business leaders for networking and to drive open standards online. Early membership is a who’s who of the wine blogosphere where I’m sure lively discussions will ensue, when we’re not on Twitter. I also don’t expect to see all those annoying requests to compare movie quiz scores or install another application as is the standard on Facebook these days.
Where his goes is anyone’s guess but I’m impressed with the potential I see with this platform. If you are in the wine industry or interested in Wine 2.0 then join me.
There was a little bit of discussion in the wine Twitterverse this evening about a post over on PBS’ MediaShift blog. In a rundown on video podcasts, writer Jennifer Woodard Maderazo described most wine blogs as having, “…content dull enough to bore an enthusiast like me.” Not sure which wine blogs she is referring to but I thought it was a pretty interesting comment from a fellow blogger.
Sure, many of us are not as zany as the folks at Ask a Ninja, entertaining as Gary Vaynerchuk or as quirky as Rocketboom but I’d hardly call “most” wine bloggers boring. Many of us try to inform, educate and feature wines most people might like and write in not the same way as the established wine press (well, most times anyway). There is a camaraderie among wine bloggers that I don’t see in other parts of the blogosphere that is far from pedantic. Whilst we might be seen as somewhat geeky for our language and devotion to all things vino, I wouldn’t characterize the majority of wine bloggers’ work as “boring.”
But I’m biased. What do you think?
One of the announcements at last month’s Macworld Expo was Apple TV Take 2, an update — rethinking really — of the unsuccessful media player released a year ago. Apple CEO Steve Jobs featured the new iTunes movie rental service as the killer new feature of this update but I think video podcasts will be the real winner here. That’s because for the first time it will be easy to consume this content on your TV and not the exclusive domain of the computer or ipod.
I think this development has profound implications on wine podcasters, particularly video podcasters like standard-bearer Gary Vaynerchuk of Wine Library TV. This is not lost on Mr. Vaynerchuk as he is putting up 5 Apple TV’s as prizes for a contest he is running right now (BTW, Gary, subscribed). And I fully expect the circulation of Wine Library TV to double as a result of the improvements to Apple TV.
This will provide the first platform for cross-over of niche content to a larger audience outside the digerati. I might even dust off my video podcasting skills and produce a Tony Bourdain influenced wine show if I can raise enough money to do it properly. Plenty of others in the growing Wine 2.0 movement will also jump on board and I expect to see another surge of interest in wine podcasting.
So if you have ever wanted to be on TV, now is the time to get started.