Comments on: Does Social Media Work For Wine? http://winecast.net/2008/01/08/does-social-media-work-for-wine/ A wine podcast and blog Thu, 07 Aug 2008 20:33:41 +0000 http://wordpress.org/?v=2.6 By: Udi Barone http://winecast.net/2008/01/08/does-social-media-work-for-wine/#comment-56812 Udi Barone Tue, 03 Jun 2008 16:49:10 +0000 http://winecast.net/2008/01/08/does-social-media-work-for-wine/#comment-56812 There seems to be connection between social media and MySpace. Look at the new trend of hundreds of small wineries developing direct customer relations with MySpace wine lovers. There seems to be connection between social media and MySpace. Look at the new trend of hundreds of small wineries developing direct customer relations with MySpace wine lovers.

]]> By: Shane http://winecast.net/2008/01/08/does-social-media-work-for-wine/#comment-55987 Shane Tue, 15 Jan 2008 11:39:14 +0000 http://winecast.net/2008/01/08/does-social-media-work-for-wine/#comment-55987 Thanks for the support. Yip, we are pretty much here to stay. But like I said to Josh (and Jason also hinted to it in his post) this is probably a necessary cleansing so that we can refocus and re-energise, the blog and the brand in the UK (as well as the rest of the world). Businesses go under all the time - usually due to circumstances beyond ones control (sub-prime) or diluting focus or overextending ambition. I believe that Orbital was most likely a combination of the above. Felix Dennis says it best, get out early when there are problems, but as Guy Kawasaki says, you start something to make meaning - especially when there is something worth saving. Stormhoek in the UK is worth it and hopefully a new great white knight will emerge. In the meantime, we are not taking it laying down. Other than actively looking for a potential investor we have also thrown it out on the blog. So if you have a couple of bar lying around??? Once again, thanks for the support. Shane Thanks for the support.

Yip, we are pretty much here to stay. But like I said to Josh (and Jason also hinted to it in his post) this is probably a necessary cleansing so that we can refocus and re-energise, the blog and the brand in the UK (as well as the rest of the world).

Businesses go under all the time - usually due to circumstances beyond ones control (sub-prime) or diluting focus or overextending ambition. I believe that Orbital was most likely a combination of the above.

Felix Dennis says it best, get out early when there are problems, but as Guy Kawasaki says, you start something to make meaning - especially when there is something worth saving. Stormhoek in the UK is worth it and hopefully a new great white knight will emerge. In the meantime, we are not taking it laying down. Other than actively looking for a potential investor we have also thrown it out on the blog. So if you have a couple of bar lying around???

Once again, thanks for the support.

Shane

]]> By: Taster A http://winecast.net/2008/01/08/does-social-media-work-for-wine/#comment-55907 Taster A Fri, 11 Jan 2008 03:21:19 +0000 http://winecast.net/2008/01/08/does-social-media-work-for-wine/#comment-55907 Social media seems to be gaining in popularity and does provide the benefit of disseminating information. We are at the mercy of what the small stores will stock. By reading what others are up to, we can expand our horizons and when we are in a different area, we know what to look for. Also, it is useful to have bloggers post about their local wineries. In the States the small producer has enormous obstacles to overcome. Name recognition is just part of it. It is difficult for a small producer to promote his product with 50 states having their own laws, some down to the county and city level. (http://smellslikegrape.blogspot.com/2007/11/cant-ship-there-from-here.html) Direct sales are important for the small producer, but the opposition is not insignificant. (http://specialtywineretailers.org/blog/2008/01/07/wholesales-spend-50-million-on-political-influence/) Wine blogging increases awareness. Social media seems to be gaining in popularity and does provide the benefit of disseminating information. We are at the mercy of what the small stores will stock. By reading what others are up to, we can expand our horizons and when we are in a different area, we know what to look for. Also, it is useful to have bloggers post about their local wineries. In the States the small producer has enormous obstacles to overcome. Name recognition is just part of it. It is difficult for a small producer to promote his product with 50 states having their own laws, some down to the county and city level. (http://smellslikegrape.blogspot.com/2007/11/cant-ship-there-from-here.html)

Direct sales are important for the small producer, but the opposition is not insignificant. (http://specialtywineretailers.org/blog/2008/01/07/wholesales-spend-50-million-on-political-influence/) Wine blogging increases awareness.

]]> By: Steve http://winecast.net/2008/01/08/does-social-media-work-for-wine/#comment-55904 Steve Fri, 11 Jan 2008 01:58:59 +0000 http://winecast.net/2008/01/08/does-social-media-work-for-wine/#comment-55904 Social media definitely does work for wine. We launched winescorecard.com only very recently, and we have been amazed at how quickly our user base has grown. And we have not yet really rolled out the true "2.0" features yet. They are still in private alpha. Social media definitely does work for wine. We launched winescorecard.com only very recently, and we have been amazed at how quickly our user base has grown. And we have not yet really rolled out the true “2.0″ features yet. They are still in private alpha.

]]> By: Chris Rawlinson http://winecast.net/2008/01/08/does-social-media-work-for-wine/#comment-55879 Chris Rawlinson Wed, 09 Jan 2008 18:22:57 +0000 http://winecast.net/2008/01/08/does-social-media-work-for-wine/#comment-55879 Hi Tim, Hope all is well, just to let you know the problem wasnt with the stormhoek profit margins or much at all to do with Stormhoek, the problem was that they had several other wine brands in the stable that were not making money and Stormhoek alone couldnt make up for the losses occured from the these other brands. If you have any questions please feel free to email me at chris@stormhoek.co.za cheers, Chris Hi Tim,

Hope all is well, just to let you know the problem wasnt with the stormhoek profit margins or much at all to do with Stormhoek, the problem was that they had several other wine brands in the stable that were not making money and Stormhoek alone couldnt make up for the losses occured from the these other brands.

If you have any questions please feel free to email me at chris@stormhoek.co.za

cheers,

Chris

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