I’ve written in the past about how Stormhoek pioneered the open source, hacker ethic in the wine trade via blogging and smart marketing. Another winery has been doing much the same thing, but in a slightly different way for the past 14 months: the Capozzi Family Winery.
Proprietor Josh Hermsmeyer has open sourced nearly everything since he started Pinotblogger in late 2005. Along the way he’s involved the community in naming the winery, label design and, most recently, his tasting room. I think this is the future of wine marketing and look forward to visiting the winery sometime next year after it is built.
This is historic stuff folks and I recommend you not only check it out but to subscribe and read each post. Great work, Josh.