In writing up my last review, I looked for the W.H. Smith website to link to but also to look up the fact sheet since I didn’t capture the alcohol percentage in my notes. What I found there was an out of date website. Nothing that serious but anoying to someone like me looking for information about a wine released 3 months ago.
I’m sure the reason for this is the agency or designer who put this site up is also the webmaster and it takes several emails or phone calls to get anything updated. Running a winery is busy enough without having to worry about keeping your website up to date. It doesn’t have to be this way as open source blog software like WordPress is free which can create websites that anyone can edit with a web browser. So even if you don’t want to blog, you can use this software to build your website; check out this site to see what I mean.
This type of thing is becoming increasingly important as wine enthusiasts look to find out about specific wines. Perhaps there’s a business here for some enterprising marketer with technical chops 😉