Stormhoek In AdAge ‘Marketing 50′
By Tim on Nov 17, 2006 in Wine Marketing, Wine News
Right after Visa and Verizon Wireless on AdAge’s ‘Marketing 50‘ is the Stormhoek winery. I’ve been following their campaigns since the beginning in the summer of 2005 and interviewed marketer/blogger/cartoonist Hugh Macleod and Jason Korman from Stormhoek on Winecast 67. How did they build a brand from almost nothing to 100,000 cases sold across four continents in 16 months? Hire an A-list blogger/marketing guru, give samples outside of the wine press and convert their website to a blog. All of this cost only a few thousand dollars and has created an international conversation about Stormhoek the brand (and the wine, too).
My favorite part of the piece in AdAge is Hugh’s quote:
“There’s more to blog marketing than sales, he says. Blogs help marketers see consumers as people, not just abstract, dehumanized targets…”
All this proves that social media is a powerful force in marketing and it can be applied successfully in the wine industry. I’ll be tracking a few other wineries using similar tactics in future posts here.
Congrats Hugh and Jason!
