Comments on: Wine 2.0 Just Another Webstore? http://winecast.net/2006/11/14/wine-20-just-another-webstore/ A wine podcast and blog Tue, 02 Mar 2010 07:24:03 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Mark Spangler http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-48194 Mark Spangler Mon, 11 Dec 2006 18:19:26 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-48194 The exchanging of comments on this post alone are a testament to what Web 2.0 is all about. Using the internet as a sales medium conveniently places a product in select areas of your site while allowing the customers at the end of the day to interact without the pressure to purchase. If you can provide the best platform for customers to interact and develop a following, sales will come. The exchanging of comments on this post alone are a testament to what Web 2.0 is all about. Using the internet as a sales medium conveniently places a product in select areas of your site while allowing the customers at the end of the day to interact without the pressure to purchase. If you can provide the best platform for customers to interact and develop a following, sales will come.

]]> By: Kevin Finn http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47706 Kevin Finn Wed, 22 Nov 2006 07:41:32 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47706 Tim, I agree with you that wine 2.0 is not solely about wineries selling stuff. It's about wineries interacting with consumers, and consumers interacting with other consumers in a marketplace setting to provide objective information about wine. The objective information will help consumers make a decision whether to purchase a certain wine, and wineries' online stores will provide the location to buy it. Therefore, the two need to be closely intertwined. The creation of this new marketplace setting will involve blogs, message boards, user-generated reviews, and a seamless way to purchase wine directly from the winery. I believe Inertia Beverage Group sees this trend, and that's why I have decided to work with them to create a new marketplace for this sort of interaction. Let's let the best wines float to the top based on user-reviews, rather than have them forced down our throat by powerful wine critics. -Kevin Tim,

I agree with you that wine 2.0 is not solely about wineries selling stuff. It’s about wineries interacting with consumers, and consumers interacting with other consumers in a marketplace setting to provide objective information about wine. The objective information will help consumers make a decision whether to purchase a certain wine, and wineries’ online stores will provide the location to buy it. Therefore, the two need to be closely intertwined.

The creation of this new marketplace setting will involve blogs, message boards, user-generated reviews, and a seamless way to purchase wine directly from the winery.

I believe Inertia Beverage Group sees this trend, and that’s why I have decided to work with them to create a new marketplace for this sort of interaction.

Let’s let the best wines float to the top based on user-reviews, rather than have them forced down our throat by powerful wine critics.

-Kevin

]]> By: Tim http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47693 Tim Wed, 22 Nov 2006 04:21:24 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47693 True, El Jefe. Maybe I did over simplify. I'd still like to see Ridge blog even though I share your love for the juice. It would certainly make me pay more attention to their story and I'd probably pick up an extra case every now and then... True, El Jefe. Maybe I did over simplify. I’d still like to see Ridge blog even though I share your love for the juice. It would certainly make me pay more attention to their story and I’d probably pick up an extra case every now and then…

]]> By: el jefe http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47667 el jefe Tue, 21 Nov 2006 06:02:21 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47667 Wekk, OK, thanks! - but it is more complicated than that, because relationships are complicated. What turns me on doesn't turn you on. I can love a winery and its incredible juice while hardly ever interacting with a single person (for me, Ridge) or it can be about both the juice and the people (Zaca Mesa). And that relationship can evolve over time. I think the best we can do is to simply be true to ourselves and our dharma and project that to the world. Blogs and podcasts are arguably nothing more than an amplification of the proverbial soapbox. The means, not the end. Cheers! - j Wekk, OK, thanks! – but it is more complicated than that, because relationships are complicated. What turns me on doesn’t turn you on. I can love a winery and its incredible juice while hardly ever interacting with a single person (for me, Ridge) or it can be about both the juice and the people (Zaca Mesa). And that relationship can evolve over time.

I think the best we can do is to simply be true to ourselves and our dharma and project that to the world. Blogs and podcasts are arguably nothing more than an amplification of the proverbial soapbox. The means, not the end.

Cheers! – j

]]> By: Tim http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47584 Tim Sat, 18 Nov 2006 20:15:00 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47584 Right on, El Jefe! What you and some other innovative wineries are doing with blogs and podcasts is exactly how to build the kind of lasting relationships with customers and become a part of the conversation about your wines. Yea, some folks might not like your juice and post about it, but this gives you a great, real-time feedback loop to make better wines. From what I have read about Twisted Oak, you are already making great wines and by embracing the blogosphere you are gettin' the word out here at next to nothing in cost. Thanks for taking the time to stop by and comment. Right on, El Jefe! What you and some other innovative wineries are doing with blogs and podcasts is exactly how to build the kind of lasting relationships with customers and become a part of the conversation about your wines. Yea, some folks might not like your juice and post about it, but this gives you a great, real-time feedback loop to make better wines. From what I have read about Twisted Oak, you are already making great wines and by embracing the blogosphere you are gettin’ the word out here at next to nothing in cost. Thanks for taking the time to stop by and comment.

]]> By: el jefe http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47564 el jefe Sat, 18 Nov 2006 02:03:45 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47564 What Josh said. Perfect. Wineries CAN control their message in the most meaningful way possible: by being good and being out there and communicating openly. This isn't like the game where you whisper something down a line and see what the message is at the other end. There are cross connects and feedback paths and search engines which serve to reinforce and correct a message (in conjunction with your personal BS detector.) And it's damn fast. What Josh said. Perfect.

Wineries CAN control their message in the most meaningful way possible: by being good and being out there and communicating openly.

This isn’t like the game where you whisper something down a line and see what the message is at the other end. There are cross connects and feedback paths and search engines which serve to reinforce and correct a message (in conjunction with your personal BS detector.)

And it’s damn fast.

]]> By: Tim http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47503 Tim Fri, 17 Nov 2006 03:32:25 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47503 Paul, I'm looking forward to Wine 2.0 now and will welcome version 3 when the time comes. W3 is too much scifi for me, at present. Good to see you are laying the groundwork for the next generation of wine lovers (a.k.a. my kids :) Cheers! Paul,

I’m looking forward to Wine 2.0 now and will welcome version 3 when the time comes. W3 is too much scifi for me, at present. Good to see you are laying the groundwork for the next generation of wine lovers (a.k.a. my kids :)

Cheers!

]]> By: Paul Mabray http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47489 Paul Mabray Thu, 16 Nov 2006 20:38:47 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47489 Tim, Sorry - I didn't mean to allude to the fact that we are 3.0. We clearly are 2.0 and sales and marketing focused. However, where we bridge the gap is that we are working on tools to integrate into the 3.0 community. The key is that we aggregate the wineries and give them access to the 3.0 changes coming soon! Inertia - Powering the Wine Revolution ---Paul Mabray - CEO Tim,
Sorry – I didn’t mean to allude to the fact that we are 3.0. We clearly are 2.0 and sales and marketing focused. However, where we bridge the gap is that we are working on tools to integrate into the 3.0 community. The key is that we aggregate the wineries and give them access to the 3.0 changes coming soon!

Inertia – Powering the Wine Revolution

—Paul Mabray – CEO

]]> By: Sagi Solomon http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47485 Sagi Solomon Thu, 16 Nov 2006 17:51:07 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47485 Hi Tim. I totally agree with you. Wine2.0 is not focused on selling stuff - it's about letting people decide for themselves what they want to buy. The primary focus of a community is collecting and sharing knowledge. Everything else, including sales and recommendations, is ancillary to this focus. By the way, I'm not sure about the Wine 3.0 concept either. Afterall, recommendations are what the collective knowledge is used for, isn't it? Hi Tim. I totally agree with you. Wine2.0 is not focused on selling stuff – it’s about letting people decide for themselves what they want to buy. The primary focus of a community is collecting and sharing knowledge. Everything else, including sales and recommendations, is ancillary to this focus.

By the way, I’m not sure about the Wine 3.0 concept either. Afterall, recommendations are what the collective knowledge is used for, isn’t it?

]]> By: Tim http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47462 Tim Thu, 16 Nov 2006 00:13:55 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47462 Thanks for the clarification Paul; sounds like we are both in agreement on Wine 2.0, but I'm not sure if I buy the "3.0" label just yet. Great idea, Joel, as I already have all the Wine 2.0 stuff in a category... 2 minutes later, it's on the main nav on the header ;-) Gabriella: you are totally in the ballpark; I love the essence of your comment that the experts are now anyone with a passion for a subject and the means to express themselves online. For example, Ryan and you are as much of an influence on my Iberian wine buying than the Wine Spectator or Advocate; more so, probably. Thanks for joining the conversation. Totally agree with you Ryan; I was trying to point that out in the post. There is a balance between community and commerce in Wine 2.0. At least in my book. Thanks for the clarification Paul; sounds like we are both in agreement on Wine 2.0, but I’m not sure if I buy the “3.0″ label just yet.

Great idea, Joel, as I already have all the Wine 2.0 stuff in a category… 2 minutes later, it’s on the main nav on the header ;-)

Gabriella: you are totally in the ballpark; I love the essence of your comment that the experts are now anyone with a passion for a subject and the means to express themselves online. For example, Ryan and you are as much of an influence on my Iberian wine buying than the Wine Spectator or Advocate; more so, probably. Thanks for joining the conversation.

Totally agree with you Ryan; I was trying to point that out in the post. There is a balance between community and commerce in Wine 2.0. At least in my book.

]]> By: Josh http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47461 Josh Thu, 16 Nov 2006 00:10:39 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47461 Hi Ryan, You left out "being told what to like by powerful critics" and "limited shelf space" as a crucial impediment to choice. These are far more ubiquitous than any winery ad campaign I've seen. :) Hi Ryan,

You left out “being told what to like by powerful critics” and “limited shelf space” as a crucial impediment to choice.

These are far more ubiquitous than any winery ad campaign I’ve seen. :)

]]> By: Winecast - A wine blog and podcast http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47459 Winecast - A wine blog and podcast Wed, 15 Nov 2006 23:39:44 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47459 [...] Recent Comments Ryan Fujiu on Wine 2.0 Just Another Webstore?Josh on Where Are All The Wine 2.0 Stories?Gabriella Opaz on Wine 2.0 Just Another Webstore?Joel on Wine 2.0 Just Another Webstore?Joel on Social Media Just For 'Geeks'? [...] [...] Recent Comments Ryan Fujiu on Wine 2.0 Just Another Webstore?Josh on Where Are All The Wine 2.0 Stories?Gabriella Opaz on Wine 2.0 Just Another Webstore?Joel on Wine 2.0 Just Another Webstore?Joel on Social Media Just For ‘Geeks’? [...]

]]> By: Ryan Fujiu http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47457 Ryan Fujiu Wed, 15 Nov 2006 21:43:14 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47457 The point that Andrea brings up is valid; for the wineries and wine distributors, web 2.0 is about new avenues of sales. But for the wine consumer, it’s all about community, organizing and sifting though information, interaction, discovery, and learning. Saying "wine 2.0" is just one without the other would be an oversimplification. Because the industry is driven by the wine, it ultimately boils down to getting the wine into the hands of people who want it. With the development of "web 2.0", more people are being exposed to wines they would like, but just didn’t know about. To a large degree, wine communities and web applications are beginning to even out the playing field. People are beginning to make choices for themselves, rather than being told what to like by wineries with aggressive marketing campaigns. The point that Andrea brings up is valid; for the wineries and wine distributors, web 2.0 is about new avenues of sales. But for the wine consumer, it’s all about community, organizing and sifting though information, interaction, discovery, and learning.

Saying “wine 2.0″ is just one without the other would be an oversimplification. Because the industry is driven by the wine, it ultimately boils down to getting the wine into the hands of people who want it. With the development of “web 2.0″, more people are being exposed to wines they would like, but just didn’t know about.

To a large degree, wine communities and web applications are beginning to even out the playing field. People are beginning to make choices for themselves, rather than being told what to like by wineries with aggressive marketing campaigns.

]]> By: Gabriella Opaz http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47455 Gabriella Opaz Wed, 15 Nov 2006 19:44:20 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47455 Allow me to begin by saying that my technical expertise is as advanced as is my studies of nuclear physics,which in nonexistent, but from my sense of Web 2.0, it places the responsibility of information back onto the consumer. If my sense of this is accurate, I am one happy camper because consumers used to rely on "experts" to guide us through any given topic assuming that we accepted that their knowledge was the only accurate knowledge available. Now, what Web 2.0 does is allow the consumer to don their "expert" hat and: research a product without having to do the legwork of actually sifting through thousands of sites, gain direct access to purchase the product, and finally, turn around and contribute to the bank of wine information by actually contributing their experience of the product. In the end, this gives the consumer an inordinate amount of power that they lacked previous to the Web 2.0 experience. Add this to the 87% of teenagers who are currently using the Internet and you may have an incredibly powerful tool that will most likely gain credence not only with future wine generations, but also with wine newbies who want information presented in a variety of different ways so that they may pick and choose the best medium for their tastes. From both my novice tech experience, I feel that Web 2.0 will revolutionize our means of interacting with information. Am I even in the ballpark? Allow me to begin by saying that my technical expertise is as advanced as is my studies of nuclear physics,which in nonexistent, but from my sense of Web 2.0, it places the responsibility of information back onto the consumer. If my sense of this is accurate, I am one happy camper because consumers used to rely on “experts” to guide us through any given topic assuming that we accepted that their knowledge was the only accurate knowledge available. Now, what Web 2.0 does is allow the consumer to don their “expert” hat and: research a product without having to do the legwork of actually sifting through thousands of sites, gain direct access to purchase the product, and finally, turn around and contribute to the bank of wine information by actually contributing their experience of the product. In the end, this gives the consumer an inordinate amount of power that they lacked previous to the Web 2.0 experience. Add this to the 87% of teenagers who are currently using the Internet and you may have an incredibly powerful tool that will most likely gain credence not only with future wine generations, but also with wine newbies who want information presented in a variety of different ways so that they may pick and choose the best medium for their tastes. From both my novice tech experience, I feel that Web 2.0 will revolutionize our means of interacting with information. Am I even in the ballpark?

]]> By: Joel http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47454 Joel Wed, 15 Nov 2006 18:55:28 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47454 I thought you had created a Wine 2.0 category. My bad... Inertia is Wine 3.0? Oh boy, everyone has to be cutting edge... I thought you had created a Wine 2.0 category. My bad…

Inertia is Wine 3.0? Oh boy, everyone has to be cutting edge…

]]> By: Paul Mabray http://winecast.net/2006/11/14/wine-20-just-another-webstore/comment-page-1/#comment-47449 Paul Mabray Wed, 15 Nov 2006 15:59:16 +0000 http://winecast.net/2006/11/14/wine-20-just-another-webstore/#comment-47449 Tim, I don't think that Andrea is just focused on e-commerce - she see the social media that connects wine customers (not just consumers but also the trade and press) - sales obviously is our focus but the "sale" of information and contact between wineries and CUSTOMERS is also key to our mandate. We see this sharing as a major component of our wineries future and ability to leverage a world audience through our tools and other Wine 3.0 companies. Inertia - Powering the Wine Revolution ---Paul Mabray - CEO Tim,
I don’t think that Andrea is just focused on e-commerce – she see the social media that connects wine customers (not just consumers but also the trade and press) – sales obviously is our focus but the “sale” of information and contact between wineries and CUSTOMERS is also key to our mandate. We see this sharing as a major component of our wineries future and ability to leverage a world audience through our tools and other Wine 3.0 companies.

Inertia – Powering the Wine Revolution

—Paul Mabray – CEO

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