Wine MBA Program Announced

by Tim Elliott on September 17, 2006

In the latest example that the wine industry – particularly in France – is grasping at straws, enter the Bordeaux Business School “Wine MBA” program. While I support higher education in the industry, all this appears to be is another way for a school to market their MBA program with a wine spin. As a wine marketer and MBA, I found the following quote interesting:

“The French wine industry has woken up to the challenge but only after some time, Dartigues explains, adding that even now, some Bordeaux wine producers she visits do not know what an MBA is.”

The French have a lot better things to do than understanding what an MBA is; they, like a lot of producers worldwide, need to better understand their customers and make wines they like. That’s it; no MBA required, but I will produce some pretty nice looking charts and reports for you ;-)

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