Comments on: Another Wine Marketing Idea http://winecast.net/2006/08/07/another-wine-marketing-idea/ A wine podcast and blog Sat, 13 Mar 2010 11:36:34 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Joel Clark http://winecast.net/2006/08/07/another-wine-marketing-idea/comment-page-1/#comment-48201 Joel Clark Tue, 12 Dec 2006 22:57:16 +0000 http://winecast.net/2006/08/07/another-wine-marketing-idea/#comment-48201 Great feature on personalization! It's true that Windsor Vineyards features this in it's regular everyday business model. Their customers keep coming back for the wine, even when they re-use a previous custom label. There are some surprises in their portfolio, and their savvy customers have discovered them. Great feature on personalization! It’s true that Windsor Vineyards features this in it’s regular everyday business model. Their customers keep coming back for the wine, even when they re-use a previous custom label. There are some surprises in their portfolio, and their savvy customers have discovered them.

]]> By: Nysha http://winecast.net/2006/08/07/another-wine-marketing-idea/comment-page-1/#comment-40406 Nysha Sat, 09 Sep 2006 09:34:36 +0000 http://winecast.net/2006/08/07/another-wine-marketing-idea/#comment-40406 Hello, just came across a cool site that sells customized handbags. Thought to share this with all. URL : http://snaptotes.com Nysha! Hello,
just came across a cool site that sells customized handbags. Thought to share this with all.
URL : http://snaptotes.com

Nysha!

]]> By: Mike Duffy http://winecast.net/2006/08/07/another-wine-marketing-idea/comment-page-1/#comment-39738 Mike Duffy Mon, 14 Aug 2006 03:10:45 +0000 http://winecast.net/2006/08/07/another-wine-marketing-idea/#comment-39738 Windsor Vineyards offers (and actually emphasizes) personalized labels, so it's obviously possible to manage the TTB regs. For a high-end wine, though (like Josh's Capozzi-to-be), you'd want something that was indistinguishable from their standard high-end label. Like Tim, I am looking forward to my pinotblogger T -shirt. Windsor Vineyards offers (and actually emphasizes) personalized labels, so it’s obviously possible to manage the TTB regs. For a high-end wine, though (like Josh’s Capozzi-to-be), you’d want something that was indistinguishable from their standard high-end label.

Like Tim, I am looking forward to my pinotblogger T -shirt.

]]> By: Tim http://winecast.net/2006/08/07/another-wine-marketing-idea/comment-page-1/#comment-39657 Tim Wed, 09 Aug 2006 02:17:45 +0000 http://winecast.net/2006/08/07/another-wine-marketing-idea/#comment-39657 Hey Josh, thanks for stopping by and bringing up the federal regulation issue. I'm quite familiar with the back label being the front for TTB purposes and think that this could be worked around to enable one-off label printing. Your printer issue is probably going to be the killer for most small wineries, but as the technology improves even this objection will fade. Perhaps I'm just a bit ahead of the curve on this one... I do like your gift note idea and think this is perfect for your brand. I'm also looking forward to sporting a Pinotblogger T-shirt to help the cause ;-) Hey Josh, thanks for stopping by and bringing up the federal regulation issue. I’m quite familiar with the back label being the front for TTB purposes and think that this could be worked around to enable one-off label printing. Your printer issue is probably going to be the killer for most small wineries, but as the technology improves even this objection will fade. Perhaps I’m just a bit ahead of the curve on this one… I do like your gift note idea and think this is perfect for your brand. I’m also looking forward to sporting a Pinotblogger T-shirt to help the cause ;-)

]]> By: Josh http://winecast.net/2006/08/07/another-wine-marketing-idea/comment-page-1/#comment-39655 Josh Wed, 09 Aug 2006 01:46:18 +0000 http://winecast.net/2006/08/07/another-wine-marketing-idea/#comment-39655 Great post Tim, and thanks for the plug. I'd love to do something like this with our wine labels, but federal regulations can be a bear. Without pulling out the TTB handbook and quoting chapter and verse, the problem revolves around having to have a label approval for any substantive changes to a wine label. The way around this is to make the back label the "front" for TTB purposes, as the back label can be changed much more easily (J Sparkling Wine is a good example of this). The “front� also must contain some basic, required information as well. The problem for us is that we want to project a high end images, and burning off custom inkjet labels doesn't really fit in with what we are trying to do. And we're too small for a special printer to make much sense financially. No one likes a whiner, so instead what I'll be doing is inserting hand written notes into an elegant envelope that will be attached to a rope or ribbon hanging around the nape of each bottle. It will also serve as a built in gift card for those who decide to give the wine as a gift. I figure this way I can use our small size to our advantage. Cheers, Josh Great post Tim, and thanks for the plug.

I’d love to do something like this with our wine labels, but federal regulations can be a bear. Without pulling out the TTB handbook and quoting chapter and verse, the problem revolves around having to have a label approval for any substantive changes to a wine label. The way around this is to make the back label the “front” for TTB purposes, as the back label can be changed much more easily (J Sparkling Wine is a good example of this). The “frontâ€Â? also must contain some basic, required information as well.

The problem for us is that we want to project a high end images, and burning off custom inkjet labels doesn’t really fit in with what we are trying to do. And we’re too small for a special printer to make much sense financially.

No one likes a whiner, so instead what I’ll be doing is inserting hand written notes into an elegant envelope that will be attached to a rope or ribbon hanging around the nape of each bottle. It will also serve as a built in gift card for those who decide to give the wine as a gift. I figure this way I can use our small size to our advantage.

Cheers,
Josh

]]> By: Peter Renton http://winecast.net/2006/08/07/another-wine-marketing-idea/comment-page-1/#comment-39647 Peter Renton Tue, 08 Aug 2006 16:22:45 +0000 http://winecast.net/2006/08/07/another-wine-marketing-idea/#comment-39647 I think what Heinz has done is remarkable. They are the very first company to offer their customers a personalized label of their product inexpensively. It is also unique because you can order just one ketchup bottle. I am not sure why more companies don't do this. Digital label printing technology is easily able to create a uniquely personalized label for every product. My company has the capability to do this quite inexpensively, but there are few companies interested in thinking outside the box like Heinz. Hopefully, Heinz will stimuate others to action. I think what Heinz has done is remarkable. They are the very first company to offer their customers a personalized label of their product inexpensively. It is also unique because you can order just one ketchup bottle.

I am not sure why more companies don’t do this. Digital label printing technology is easily able to create a uniquely personalized label for every product. My company has the capability to do this quite inexpensively, but there are few companies interested in thinking outside the box like Heinz. Hopefully, Heinz will stimuate others to action.

]]> By: Tim http://winecast.net/2006/08/07/another-wine-marketing-idea/comment-page-1/#comment-39644 Tim Tue, 08 Aug 2006 13:04:44 +0000 http://winecast.net/2006/08/07/another-wine-marketing-idea/#comment-39644 In marketing jargon it's called <a href="http://www.12manage.com/methods_prahalad_co-creation.html" rel="nofollow">co-creation</a>. There will be a lot of companies directly involving customers in the development of their products in the near future. Thanks for your comment and these other examples. In marketing jargon it’s called co-creation. There will be a lot of companies directly involving customers in the development of their products in the near future. Thanks for your comment and these other examples.

]]> By: Stratton http://winecast.net/2006/08/07/another-wine-marketing-idea/comment-page-1/#comment-39643 Stratton Tue, 08 Aug 2006 12:26:50 +0000 http://winecast.net/2006/08/07/another-wine-marketing-idea/#comment-39643 Reminds me of what Jones Soda:"http://www.jonessoda.com" has done with their own line of products. Wonderfully executed line. Creates a very personal connection between brand and buyer. Same approach also put the wildly successful handbags by Anya Hindmarch:"http://www.anyahindmarch.com/newhome.aspx" on the map. See "Be a Bag." You can submit a photo to have printed on one of her handbags; in effect building joint ownership in the end product. Reminds me of what Jones Soda:”http://www.jonessoda.com” has done with their own line of products. Wonderfully executed line. Creates a very personal connection between brand and buyer. Same approach also put the wildly successful handbags by Anya Hindmarch:”http://www.anyahindmarch.com/newhome.aspx” on the map. See “Be a Bag.” You can submit a photo to have printed on one of her handbags; in effect building joint ownership in the end product.

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