Another Wine Marketing Idea
By Tim on Aug 7, 2006 in Articles
It’s great to see wineries embrace the blogisphere and I notice new wrinkles on the Stormhoek meme most every week (the latest example by Josh over at Pinotblogger). So it was interesting to see a well known food product brand use the internet in an innovative way. If Heinz can make and sell custom labeled ketchup bottles at approximately 100% markup over their mass produced product surely a winery can crank out very small production custom labeled wine. Yea, I know there are many wineries who do custom labels, but these usually involve set-up fees that don’t make buying 1 or 2 custom labeled bottles cost effective. With the automation opportunities of the internet and open source software, I would think even the smallest winery could make something like this work… food for thought, anyway.
