Longtime readers here will be well acquainted with the Stormhoek meme started by Hugh Macleod of gapingvoid. I even hosted one of the Stormhoek geek dinners here last month that I am currently editing down into a podcast.
So imagine my smile when I checked my aggregator this evening and read this post. As I’ve disclosed here previously, I’m working in the wine industry now and am attempting to adapt a few Cluetrain notions to this work. I’ve been heads-down writing a marketing plan this week and grappling with the very same issues Hugh is tackling for Stormhoek. How cool is that? Well so cool that he has given me the best news yet this week:
But what if you’re like us, Stormhoek, a small South African vineyard in the middle of nowhere, thousands of miles away from your mainly British and American customers, with no marketing budget to speak of, with scores upon scores of worthy competitors, all fighting like hungry rats for ever-decreasing share of the market?
What do you do?
Well now I know… thanks, man and Skype me to compare notes anytime.
BTW, I’ll post the Stormhoek podcast Monday night that will feature a 30 minute interview with Hugh and Stormhoek’s Jason Korman and some scratchy audio from the dinner itself.