Hugh Macleod continues to astound me with his cutting edge wine marketing ideas. Excellent, inspiring reading. Oh, I’ll feature an interview with Hugh and Jason from Stormhoek on a podcast in the next few days; sorry for the delay, guys 😉
Archives for June 2006
Over the past month or so, I’ve been interested in reader and listener feedback about the wine rating system I use here. Over the past few days, the wine blogisphere has provided me with several data points that has me thinking that perhaps I have been asking the wrong question. First of all, the feedback I have received so far has been about what I expected. The majority of voters have chosen the 100-point scale popularized by Robert Parker and adopted by much of the wine press. That makes sense, since most wine lovers like to compare scores from many sources before making buying decisions. The more consistency and precision here, the better. The problem with this is I don’t have the same tastes as Robert Parker, Steve Tanzer and/or the staff of the Wine Spectator. In a good month I might taste 50 or 60 wines, not the hundreds the real professionals taste. On average, that amount is around 20 or so. As a result my ratings are just not as precise as professionals that have the chance to hone their skills all the time, thus my choice of an imprecise 20 point scale.
But it was two unrelated posts today that got me thinking that perhaps all this energy figuring out the “best” wine rating system is the wrong place to devote my energy. The first was a press release that points to Appellation America’s wine recommendations format. In reading through the reviews, I kept thinking about Alder’s posts from earlier in the year and felt a little guilty that my notes to date fall into the terse variety solely focused on descriptions. There is a lot more to a wine than how it smells and tastes that is important to the wine consumer. Let me illustrate here with the same wine.
Jim Laube’s note from the Wine Spectator:
Winery: Patz & Hall
Wine: Pinot Noir Carneros Hyde Vineyard 2004
Issue: Jun 30, 2006
Firm and concentrated, with mineral, blueberry, raspberry and cedary oak flavors that are tightly focused, with anise, sage and berry fruit. Needs time to unwind. Best from 2007 through 2012. 985 cases made.
Thom Elkjer’s note from Appellation America:
Patz & Hall Wine Co.
2004 Pinot Noir, Hyde Vineyard
(Carneros ~ Los Carneros)
James Hall, Anne Moses, and Don and Heather Patz cranked it up in 1988 with a hold-your-breath business model: donÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t own vineyards, pay top dollar for great fruit from name-brand growers, make killer wine, and pray that people love you even if thereÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s no winery or estate for them to visit. It worked, and now hundreds of labels follow the model.
Because they had all been in the wine business previously, they knew where to look for their fruit. One of their early sources ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ and still one of the best ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ is Hyde Vineyard in the far northeastern corner of Carneros (also known as Napa Valley). This is rolling terrain, drained by rills and creeks and full of rocks, swirls of changing soils, and the footprints of Larry Hyde and his vineyard crew. These guys know their site, they know each vine intimately, and they donÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t compromise.
Winemaker James Hall is not into compromise either. His Patz & Hall 2004 Pinot Noir Napa Valley Hyde Vineyard ($55) would remind you of classic French Burgundy except that the original models are rarely this flawless. TheyÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢re not delivered at nearly 15% alcohol, either, but this is one of those cases ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ often boasted of but not that often exhibited ÃƒÂ¢Ã¢â€šÂ¬Ã¢â‚¬Å“ where the wineÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s in balance at high alcohol and wouldnÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢t be as good less ripe. ThereÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s absolutely true varietal character in the aromas and flavors, an impressive flood of fruit as it enters your mouth, and a cool dense core of flavor all through the midpalate and deep into the finish. Beautiful now and a slam dunk to dazzle in or after 2010.
Reviewed June 15, 2006 by Thom Elkjer.
So which review told you more about the wine and provided the best buying information? In my book it’s not even close as Mr. Elkjer’s words motivate me to seek this wine out, while the Wine Spectator note gives me the raw data to compare this wine with many others at this score. I may or may not try this one based upon this terse amount of information.
The second data point today was following a new incoming link to a blog called Vinorati. Basically, the founders are trying to build a Technorati-style directory for wine tasting notes found online. A great idea that I will be watching unfold over the next few weeks as they move into beta testing.
Taken together, these two unrelated posts have me thinking about how I will choose to share my tasting notes in the future on my podcast and here on the blog. Whether or not I keep the existing scale, convert to a 100-point scale or do away with ratings all together, I will adopt Appellation America’s format. Although it’s more work for me, I think the results will be much more useful to readers and listeners. I’d be interested to hear your thoughts on this issue, as well.
Last week a new social bookmarking site debuted that hopes to be for wine what Digg.com is for technology. If you are not familiar with Digg, it’s a website where users submit links to technology related stories and then the community (i.e. other users/readers) vote on these stories, eventually promoting the most popular to the home page and RSS feed. This system works so well at Digg that it has grown from a few hundred users to over 300,000 in a year and a half or so.
Enter Wine Life Today, which takes this same idea into the wine niche and even seeks to improve this idea somewhat with some additional features. First, I have to say that this is a great idea, as I experimented with setting up the same open source software to enable this service on one of my domains in January. My lack of skills with CSS kept me from developing this idea any further then, but hasn’t held back the creators of Wine Life Today, who have provided an attractive, intuitive interface. They have made it as easy as Digg to submit stories with a browser “marklet” and integration tools for website owners (the “Toast This!” link on the bottom of every post here is an example of this). They have also added a feature for wine bloggers to integrate their RSS feeds directly into the site, allowing every post to be published automatically into the site’s “Newsroom”. I don’t think this is a good idea because of the obvious SPAM implications, but also this practice makes it very tedious to scan the newsroom to vote on stories. The beauty of Digg is each story is selected by a user as something special and seeing the same posts I have just read in my blog aggregator will not encourage me to spend much time in Wine Life Today’s Newsroom (although I will scan the home page and vote from time to time). Everything else on the site works as expected and I have posted a few stories from my blog reading I thought were worth sharing over the past few days and will likely continue this practice.
My main concern here is not the ease of submission, but the size of the community. Having hundreds of thousands of users submitting stories to Digg means that I just subscribe to their RSS feed in place of the 20 or 30 tech feeds I used to. I don’t see this working in the wine genre because there is just not the same numbers of users who read wine blogs or wine related stories online that will take the time to submit to Wine Life Today. I hope I’m wrong here because the service is well done and very cool. So give it a try yourself and Toast away!
Three Thieves, Pinot Noir, “Circle K Ranch”, California 2004 ($10 / 1 liter) – Ruby in color with subtle aromas of black raspberry and spices. Soft raspberry and cherry flavors with light tannins. Not a lot of varietal character, but at this price you can’t really complain too much. Great value, which is more common than not with this producer. Score: 8/10
Campagna Gello, “Il Valore”, Sangiovese, “Marchese de Petri”, IGT, Puglia, Italy 2004 ($3.50) – Medium ruby in color with aromas of strawberry, violet and thyme. A bit lightweight on the palate with earthy strawberry flavors and good acidity for food, finishing with dusty tannins. A nice value in everyday red wine similar to their $6 Toscana I reviewed on Winecast 64. This wine is available at Trader Joe’s Markets across the U.S. Score: 7.5/10