http://winecast.net/2006/03/14/winecast-55-concannon-vineyards/ A wine podcast and blog Thu, 20 Nov 2008 16:05:35 +0000 http://wordpress.org/?v=2.6.3 http://winecast.net/2006/03/14/winecast-55-concannon-vineyards/#comment-36746 Rik Nemanick Tue, 28 Mar 2006 14:46:44 +0000 http://winecast.net/?p=337#comment-36746 While I enjoyed the interview with Mr. Concannon, it reminded me of one of the things that amuses me with marketing upscale products. His three Petite Sirah products were labeled "Limited Release", "Reserve", and "Heritage, presumably in increasing order of quality. "Limited Release" reminded me of the Jeep Grand Cherokee "Limited Edition" in the mid 1990's, which appeared on the streets to be "limited" to the number that Chrysler could make and sell. As the example notes, Mr. Concannon is not guilty of anything that other marketers of upscale products haven't done for years. But, I had to laugh when he said the Limited Release was "pretty much available throughout the United States." That sounds as "limited" as Jeep Grand Cherokees. While I enjoyed the interview with Mr. Concannon, it reminded me of one of the things that amuses me with marketing upscale products. His three Petite Sirah products were labeled “Limited Release”, “Reserve”, and “Heritage, presumably in increasing order of quality. “Limited Release” reminded me of the Jeep Grand Cherokee “Limited Edition” in the mid 1990’s, which appeared on the streets to be “limited” to the number that Chrysler could make and sell. As the example notes, Mr. Concannon is not guilty of anything that other marketers of upscale products haven’t done for years. But, I had to laugh when he said the Limited Release was “pretty much available throughout the United States.” That sounds as “limited” as Jeep Grand Cherokees.

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