Tom at FERMENTATION has nailed the Stormhoek meme and, as a bonus, has provided the most compelling reason for wineries to blog:
“The bigger story, that Decanter didn’t touch on, and what is a brilliant flash of insight, is the notion that “corporate blogging” in the wine world can play a key role in the positioning and explanation of a wine or winery if the practices is authentic and strips away much of the divide that puts wineries on one side and the customer on the other.”
I think I’ve beaten this point into the ground, so I will now turn my attention to why wineries should podcast…
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