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Wine drinking declining in France?

Interesting demographic data about wine consumption from the UK that echoes my earlier post, but one quote stood out:

“While wine remains the largest alcoholic drinks sector in France, it is losing its traditional and central role as a meal accompaniment, and for many water has become a more common drink at meal times.”

Does this mean that the French wine industry will need to conform to “New World” fruit-forward wines to compete? Where does this leave terroir?

UPDATE 8/24/2005: More data here on UK wine growth; it’s not surprising some wineries are targeting their wines directly at women after reading this.

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